News Details：
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Komon (Advisor)：Otsuga is appointed to serve as a komon, corporate advisor, for the TechnoNetwork Shikoku Corp., an entity acting as the Shikoku Technology Licensing Office (TLO) for the five national universities located Shikoku island of Japan.
It is an absolute honor to serve as a komon to the Shikoku TLO, the company that has achieved 3,260% increase in revenue for Tokushima University in less than one year under the progressive leadership of Dr. Sakai, CEO of the Shikoku TLO. Shikoku TLO provides intellectual property management and commercialization assistance to all five national universities in Shikoku (Tokushima University, Kagawa University, Ehime University, and Kochi University) with research capabilities and one national liberal arts university (Naruto Education University). I wish to continue my support for the technology based economic development in Shikoku through my komon role at the Shikoku TLO. Description of Komon: “Komon are retained by private enterprises as well as various branches of the government because of their experience and knowledge, but are especially valued for their connections. […] Since having an experienced and highly respected komon can mean the difference between success and failure in starting new enterprises in Japan, any company contemplating going into the Japanese market would be wise to bring in such an advisor at the beginning of the planning process. […] With rare exceptions, a Japanese komon is far more effective than a foreign consultant, even though the latter may have a long background in Japan and speak Japanese. […]” Japan’s Cultural Code Words, 2004, Tuttle Publishing, Boye Lafayette De Mente For more information: Proof of Concept (POC) :Content under development.
Marketing with an Impact：How to market a product with social impact goals? Harrison Hand wrote a book to re-define the meaning of a hero. Now how to promote a book and the story in the age of self-publishing and the sea of new books published every day?
How about partnering with organizations that align on the message? Well that is not that unique but because of the particular medium, a book in this case, Harrison has turned it as a marketing tool! He is offering the partner organizations to buy books by the dozens then for those copies purchased by the partners, Harrison is including an extra page that shows that the book was sponsored by the partner organization then books can be donated by Harrison or the partner organization. Harrison still receives payment for the book from the partners but the book is offered to kids who need/want them for free. After reading the book, kids can then pass the copy of the book on to a friend or keep it. Either way, they know which organization sponsored to make it possible for them to get a copy of the book for free. Venture Startup：Content under development.
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Regional Economic Development：I have been selected to present the roles of universities and their technology transfer operations at AUTM Annual Meeting 2016 in San Diego. I have been able to recruit excellent panelists (Kate Tallman, Associate VP, Technology Transfer Office, University of Colorado, Brian Wall, Assistant VP, Research, Commercialization and Industry Partnering, Oregon State University and Mary Walshok, Ph.D., Dean of Extension at UC San Diego) to engage in discussion with the technology transfer professional audience on how to create innovation based economy locally.
Patent Filing in Japan：Seeking patent or other intellectual property protection in Japan? We provide support to effectively obtain Japanese IP rights. Even if you already have a Japanese counsel, sometimes it is difficult to communicate effectively to clarify the issues. Having a practical knowledge of IP transactions and business practices in Japanese culture can be helpful to resolve the issues. Contact us if you have any questions or issues related to IP protection in Japan.
Creative Works and Commercialization：It is important to engage an entire campus for an initiative like technology transfer, to increase the flow of knowledge and value from university research to benefit society. Denny created a new program, Creative Works Proof of Concept, a competitive internal grant program to encourage researchers outside the STEM field to engage with the technology transfer process.
Licensing and Business Development Support in Japan：Dr. Otsuga also has the first hand experience to create international relationships with commercial and academic entities. One example is CSU startup KromaTiD executing a distribution agreement with Tokyo Future Style.
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